Originally posted on VentureBeat:

samsung-boothSamsung now leads in consumer loyalty in most of the consumer electronics categories it competes in … including arch-rival Apple’s former territory: laptops and smartphones.

For laptops, Samsung and Apple were tied, according to the Brand Keys’ 2013 Consumer Loyalty Engagement Index, released today. But Samsung led in flat screen TVs, and, in perhaps the biggest shocker, beat out Apple for consumer loyalty in smartphones.

“This is the first year that Samsung beat out Apple in smartphones,” Brand Keys president Robert Passikoff told me this afternoon. “When Apple was number one, everyone said, ‘Well sure, it’s Apple.’ But the fact is that Samsung always had a larger share of the marketplace.”

Customer loyalty - smartphones

Customer loyalty – smartphones

If you’re wondering whether this is just some dinky little no-name survey, think again. The Brand Keys customer loyalty index surveys 39,000 people, making it generalizable to the entire United States population with 95 percent confidence. And if…

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