Business awaits the sustainable generation

Reblogged from Peter Batt:

Click to visit the original post

Today’s generation of budding business leaders are much more likely to see sustainability as a cornerstone of their management agenda. Their real challenge will be promoting it in the corporate environment, writes Tom Idle

They call themselves the first ‘sustainable generation’, but few would envy today’s crop of emerging business school talent.

Not only do they emerge from their MBAs and graduate placements facing a market struggling to keep its head above the murky waters of financial debt and uncertainty, but they must also confront the ecological debt amassed by the West, which has hungrily sought industrialisation these past 100 years.

Read more… 1,208 more words

About Daniel Montano

An user experience professional with 12 years of work experience working on interactive projects for both software and web industries. I design products and services that are easier to use. Follow me on Twitter: @DanielMontano and send me an invite on Linkedin: http://lnk.ms/VLWD8 – Email: Dan@DanMontano.com |

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