Boots Opticians: A Disappointing Customer Experience

Standard

Daniel Montano:

Another example of lack of empathy in the engineering / design of a business process workflow.

Originally posted on The Customer & Leadership Blog:

I get a letter

I got a letter through the post informing me that I was due for an eye test.  Given that it has been several years since I had my eyes tested I welcomed the colourful reminder from Boots.  I noticed that I could book an appointment online or by calling.  At that moment I did not have a laptop handy so I chose to call. My call was picked up almost immediately and a helpful chap booked an appointment for me at the local Boots (Opticians) store.

How am I feeling? Happy.  What kind of impression do I have of Boots?  This is an organisation that has its act together: it has sent me a useful reminder, it has offered me several options, it has made it easy for me to book an appointment, and the fellow on the phone exuded human warmth.

I turn up at…

View original 738 more words

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s