Digital health market soars as consumers take control of their bodies

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Originally posted on VentureBeat:

shutterstock_114258643Count Tyrone Rugen from The Princess Bride wisely said, “If you haven’t got your health, then you haven’t got anything.” While he is an unsavory, six-fingered coward, his point that good health underlies everything is an important one.

Seismic shifts are occurring in the health industry. Policy is changing at the federal level, cultural attitudes about wellness are evolving, and new forms of technology are transforming the way patients relate to their bodies and the way clinicians practice medicine. One of the most important trends to watch is the growth of the digital health sector.

Today, health technology accelerator Rock Health released its 2012 Year-End Funding Report. The findings indicate that digital health technology will continue to thrive and become an increasingly significant part of health care industry, as well as the entrepreneurial ecosystem.

Venture capital funding of digital health grew dramatically in 2012. Investors funneled 46 percent more…

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