Millenials: 78 million strong demand social innovation.


Business management professor forecasts and now has research-based proof on the new paradigm of change and innovation.

The 2006 Cone Millennial Cause Study, the first in-depth study of its kind, shows that 61% of Millennials, born between 1979 – 2001, feel personally responsible for making a difference in the world.

This civic-minded generation, 78 million strong, not only believes it is their responsibility to make the world a better place, they (78%) believe that companies have a responsibility to join them in this effort.


About Professor Piderit. She is an associate professor of organizational behavior at case western reserve university.

First seen in the blog of professor Piderit. Go there >>

The original source: Corporate Social Responsibility. Go there >>


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