Millenials: 78 million strong demand social innovation.

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Business management professor forecasts and now has research-based proof on the new paradigm of change and innovation.

The 2006 Cone Millennial Cause Study, the first in-depth study of its kind, shows that 61% of Millennials, born between 1979 – 2001, feel personally responsible for making a difference in the world.

This civic-minded generation, 78 million strong, not only believes it is their responsibility to make the world a better place, they (78%) believe that companies have a responsibility to join them in this effort.

Sources:

About Professor Piderit. She is an associate professor of organizational behavior at case western reserve university.

First seen in the blog of professor Piderit. Go there >>

The original source: Corporate Social Responsibility. Go there >>

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