CK Prahalad and the Bottom of the pyramid


Wikipedia entry on CK Prahalad, a business innovator promoting :

“The phrase “bottom of the pyramid” was used by U.S. president Franklin D. Roosevelt in his April 7, 1932 radio address, The Forgotten Man, in which he said “These unhappy times call for the building of plans that rest upon the forgotten, the unorganized but the indispensable units of economic power…that build from the bottom up and not from the top down, that put their faith once more in the forgotten man at the bottom of the economic pyramid.”

The more current usage refers to the 4 billion people living on less than $2 per day, as first defined in 1998 by Professors C.K. Prahalad and Stuart L. Hart. It was subsequently expanded upon by Prahalad in 2004 in The Fortune at the Bottom of the Pyramid”


BusinessWeek article on Prahald >>

“Business Prophet” (BusinessWeek) >>

Wharton Business School book: The fortune at the bottom of the pyramid: Eradicating poverty through profits 

Creating mutual value at the base of the pyramid >>


Changing the world through business >>

Sustainability-oriented entrepreneurship >> >>


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