William A. McDonough’s “Cradle-to-Cradle” Design Philosophy


“William McDonough is a world-renowned architect and designer and winner of three U.S. presidential awards: the Presidential Award for Sustainable Development (1996), the National Design Award (2004); and the Presidential Green Chemistry Challenge Award (2003). Time magazine recognized him as a “Hero for the Planet” in 1999, stating that “his utopianism is grounded in a unified philosophy that—in demonstrable and practical ways—is changing the design of the world.”Mr. McDonough is the founding principal of William McDonough + Partners, Architecture and Community Design, an internationally recognized design firm practicing ecologically, socially, and economically intelligent architecture and planning in the U.S. and abroad.” (quoted from McDonough’s website).
“I believe we can accomplish great and profitable things within a new conceptual framework—one that values our legacy, honors diversity, and feeds ecosystems and societies . . . It is time for designs that are creative, abundant, prosperous, and intelligent from the start.”– William A. McDonough.

Read more at McDonough’s Website >>


McDonough on National Public Radio>>

Recommended (relevant links):

Wikipedia: Sustainable Design >>

Wikipedia: Sustainability >>

Wikipedia: Cradle to Cradle Design philosophy >>

Related postings on this blog:

Tag: Sustainability >>

McDonough’s Cradle to Cradle philosophy >>

Cool ads – Crappy products >> (a bit long and needs editing)

Beyond Maslow’s Pyramid of Self Actualization >>


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