Non-conscious and Lower levels of cognition ?


Every once in a while a science sub-divides into another science and becomes more specialized. 10, 20 years go by, research is done, papers are written, dissertations are bound and PhD’s go out the door.

But sooner or later there is another wave of research that points to how that specialized branch of knowledge is missing an important part of the picture.

It’s a pattern. It repeats over and over again. Do we need to keep repeating it?

Specialization can lead to myopia and in my opinion, specialization is only half of a more developed equation. It’s akin to using convergent thinking only to solve problems. What about using: specialization and transdisciplinarity, Convergence and divergence both acts complimenting each other towards more holistic perspectives.

This just in from the Human Factors International Newsletter: (my comments inside [brackets])

“For many years usability professionals have focused on a cognitive view
of usability. What are the users thinking about? What is their mental
model? How does the visual design relate to the mental model? Even our
methodologies (thinking aloud during usability testing) rely on cognitive processing. […linear interpretation of possible non-linear processes and then re-processed through linear language (speech)…] I’m not suggesting that we ignore our cognitive roots, but the research is building that we can’t rely on these roots exclusively. It’s time for us to dig in and explore the research on non-conscious processes and how this affects our heuristics, recommendations for interface design, and even our industry methodologies.”

Read the whole thing>>

Do we really need to switch from cognition to non-conscious thought? Can we possibly do both and move towards a more holistic perspective?

Could there be varying degrees of consciousness?, (all shades of grays between the possible false dichotomy of conscious vs. non-conscious>>

Where does thought begin? Is thought/cognition a pre-requisite for communication?
Cell Signaling>>

How is consciousness related to thought / cognition?

Related to cognition”>From the book: The Web of Life by Fritjof Capra. by Berkely Physics professor, FRITJOF CAPRA. The Santiago Theory of Cognition. THE IMMUNE SYSTEM OUR SECOND BRAIN
Daniel Montano
Keyword: Daniel Montano, Dan Montano, user experience design, information architect


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