Innovation 101

Standard

Real innovation involves creating categories or subcategories with distinctly new value propositions. They change the competences and strategies required to compete and, at their most powerful, transform markets by making competing products irrelevant.

Think Big, David Aaker, Strategy, Business Insight – a Joint Venture with The Wall Street Journal

Related:
http://sloanreview.mit.edu/wsj/insight/innovation/2007/09/14/01/ 

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Daniel Montano
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Keyword: Daniel Montano, Dan Montano, user experience design, information architect

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