The Crisis of Success in Design/Innovation.

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Quoting Bruce Nussbaum at Connection ’07 World Design Congress:

“…If you are a young designer today, you are blessed by success. And you are truly challenged by it. You have the tools to make cool, hip objects that also pollute the planet. Or you can design cradle-to-cradle things that save the planet. You can design for your friends or you can journey to the communities of the aging, the sick and the poor. You can stay in San Francisco, Palo Alto, the Lower East Side or Brooklyn or you can go to Century Village in Florida or the HIV-ridden villages of Swaziland.These are your choices in this moment of success for design. I implore you, I beg you to make a difference. Design has always been a calling. Now it has a chance of becoming a mission”.

Source: Businessweek
The Crisis of Success in Design/Innovation.

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