The downside of disruptive innovation?

Standard

In some cases, disruptive innovation accelerates the existing market (and its newly carved niche market) into commoditization and oblivion.

It’s like tying yourself to your competitor as you push him down a mountain. There’s some slack on the rope, but eventually the same rope also pulls you down.

It’s not necessarily the best innovation strategy in all contexts.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s