Let’s play a game.
First, watch this video. Focus on the horrifically late-1990s-dressed kids in white and try to count how many times they pass the ball.
Did you do it?
Did you see the equally unattractive gorilla walk into the shot, beat his chest, and walk away?
Courtesy of blunder prone.blogspot.com
Research shows that we can become so focused on looking for one particular thing or completing a specific task that we fail to notice something glaringly obvious, say, a gorilla.
Like most freshman college students in a Psych 101 class, I failed to notice the poorly dressed primate. Also, like most freshman college students in a Psych 101 class, I completely forgot about the study once the semester was over.
It has been five years since that furry beast and I locked eyes through a computer screen. We were reunited intellectually, as many people are, through a…
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