JK Marketing Scoop

Fast Company released its annual Most Innovative Companies rankings yesterday, featuring 50 of the most innovative companies in a variety of industries for 2013. The business media brand touts that their MIC list is an “annual guide to the state of innovation in our economy, featuring the businesses whose innovations are having the greatest impacts across their industries and our culture as a whole.”


No surprise here, Nike took the top spot as the most innovative company. FC writer Austin Carr chatted with Nike’s CEO Mark Parker and discovered four key rules that drive the company towards higher profits, force competitors to take risks and ultimately create value for the end consumer:

Rule #1: To disrupt, you must go all in

Rule #2: Anticipate a product’s evolution

Rule #3: Direct your partners

Rule #4: Feed company culture

For Parker’s insights on what makes each rule valuable, check out the…

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