In the past, learning about a good doctor or a pleasant hospital experience was a “word of mouth” phenomenon. Today, more and more patients are going online for information about potential healthcare providers and hospital systems. But exactly how accurate is the information they are accessing? Recently, multiple surveys and research investigations have been published about the validity of online physician review sites. Like most things that we find on the internet, the best advice is to take what you see there “with a grain of salt”.
A recent survey performed by the Pew Research Center asked participants a simple question. “What percentage of adult internet users have consulted or posted online health reviews?” The results are quite startling. The minority of users actually post–but a fair number of users read and consult these reviews.
Source: Pew Research Center “Health Online 2013”
So, as consumers of healthcare, how in the…
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