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The Nature of Business

One could argue our industrial world has reached the edge of its adaptive range.

We are faced with a world that in a very short period of time has gone from seemingly linear (simple) to complex and non-linear (chaotic). Now is the time when we need a way of evaluating how we deal with volatility and unpredictability.

In the words of Prof. Mervyn King, Chairman of the GRI & IIRC:olympic waste

‘I have little doubt that commentators in 2020 will look back on the decade of 2000 – 2010 and describe it as the decade of stupidity, because generally companies with knowledge of the crises faced by the planet carried on business as usual. They continued to take, make, waste, as if the planet had infinite natural assets and an infinite capacity to absorb waste….The decade of 2010 – 2020, I believe, will be known as the decade of change.’

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