When web annotation startup Scrible launched two years ago, it knew the education market could be a big opportunity but cast its net to a wider consumer audience. Through its browser-based bookmarklet, users can highlight content on any web page, add notes and tags and then save the research online – and that kind of tool could be help anyone from consumers researching their next car to professionals digging up information about new clients or rivals.
But Scrible co-founder and CEO Victor Karkar said his company soon noticed that while 9 percent of average users engaged with the site on a monthly basis, a quarter of its education users displayed that level of engagement. So the company put more of its efforts toward an education audience and on Tuesday launched the first of what could be several versions targeting students and teachers.
The new student edition includes all the highlighting…
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