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Ekostories

Following from the world of advertising and persuasion of last week’s post, I want to present this provocative image courtesy of The Third Ray, a blog by Joe Zammit-Lucia. Mr. Zammit-Lucia is constantly interested in exploring connections between nature and culture beyond traditional labels of environmentalism and notions of “saving the planet”, and his blog focuses on the role of art in shaping “the cultural framework surrounding the sustainable development debate.”

His most recent post takes a look at an image created by a Brazilian ad agency called Segmento. The campaign is titled “Humanity and Nature are One.” I like what Mr. Zammit-Lucia had to say about the concept behind the image:

 Rather than the usual – and largely ineffective – environmental narrative of “Human vs Nature,” this campaign focuses on our inseparable inter-relatedness and inter-dependence. It tries to bring us closer to nature rather than to create…

View original post 18 more words

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