Industrial Design’s MOVE opens body-ports towards creativity


Thoughts by Janneke



In western cultures the separation of the head and body is very explicit. Only since recently researchers have focused on the connection between this distinction in human existence. They developed a new concept: embodied cognition. Embodied cognition is about the way the body can be used as a metaphor. This means that abstract ideas are rooted in physical experience. By learning more about the body and its possibilities, the body-mind bridge can become stronger and more open to new insights and (unusual) connections. In this way conceptual spaces are in some way connected with physical spaces, which means that people can experiment on two different ‘levels.’ In this essay I will argue that the connection of these two spaces (‘inner’ and ‘outer’) can enhance creative thinking. The BA Industrial Design at the Technical University in Eindhoven will be my focus because it uses classes in movement analysis, called MOVE…

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