Since human languages vary considerably in the information they convey, scholars have long wondered how this might affect how we think and how we behave. According to Lera Boroditsky, an Associate Professor of Cognitive Science at UCSD, in a 2011 article for Scientific American, “A solid body of evidence showing how language shapes thinking has finally emerged. The evidence overturns the long standing dogma about universality and yields fascinating insights into the origins of knowledge and the construction of reality. The results have important implications for law, politics, and education.”
And business, one might add.
Research in Boroditsky’s lab, as well as…
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