From the blog: Brian’s Blog
The last round of brainstorming tightened up my thinking around the methodology. Like all engineering endeavors I needed to identify the beginning point for creating the enterprise. Most of the business model approaches are just that. They document the existing and while that is necessary, is that sufficient? When I’ve attended workshops focused on business models, often it ends up around optimization rather than innovation. The strategy and planning methodology I devised and fielded for other corporations was purposely limited, because at that time these corporation’s business models were deemed untouchable. Even though several people could see its useful life was coming to an end. Secondly, reengineering a business model it difficult for most in management positions…their mentality is around optimizing the status quo. Not a blame, it how they were successful and how they are managed in most corporations today.
The brainstorm I had the other day was along the lines I…
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