We should be aware of this cognitive bias and make sure to review storytelling with the same rigor as data and evidence.
Let me tell you a story. Today during lunch I did what I always do, I read an article by people who are supposed to be much smarter than I am. Surprisingly what I read explained my interactions with other people, especially when it comes to their disdain for data and preference for personal stories.
As I processed this article, I began to realize that there is a biological reason for why we prefer to believe the anecdotes our friends tell rather than cold, hard, facts. It turns out we humans are hardwired to prefer narrative.
Apparently a bunch of really smart scientist-people at Emory University did some tests and they discovered that hearing a story releases a chemical called oxytocin (don’t get excited, that’s different than oxycodone) and as it happens, this is the chemical released by breastfeeding mothers that illicits bonding.
“Paul Zak, director of the Center…
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