Is your brainstorming costing you money?

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Bite sized brains

Problem-solving and brainstorming in a rut? Problem-solving and brainstorming in a rut?

When thinking gets stuck

I’m sure you’ve seen it.

You know, when the team is called together around the table to brainstorm. You’re all supposed to suggest brilliantly clever ideas in enormous quantities without necessarily judging or condemning any other ideas

Except it doesn’t really work that well. Does it?

Usually, the classic brainstorm becomes a shoutfest where the earliest, loudest voices get the most airtime and grab the most attention, and subsequent ideas become variations on the already established themes.

By and large, if this is your experience of brainstorming, you’ll appreciate it doesn’t work. You’ll also see how, once we have a concept in mind, we can easily get fixed on it.

Like candles and pliers.

A cognitive problem

Duncker's (1945) candle problem Duncker’s (1945) candle problem

Here’s a puzzle. If you have a candle, some matches and a box of thumbtacks, how would you attach…

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